India has emerged as one of the fastest growing markets for wine on the global map. Despite the country’s vast population of over 1.1 Billion, the consumption of wine remains extremely low. The per capita consumption of wine in the country was estimated at around 9 Milliliters in 2008, indicating huge potential for growth in the coming years.
Various factors such as favorable government policies, increasing disposable income, amplified wine marketing and influence of western culture are helping to drive India’s wine consumption. According to our latest research report, -Indian Wine Industry Forecast to 2012-, wine consumption in India is expected to grow by 25-30% annually between 2009 and 2012.